Small Business Growth: Why Google My Business is Important

If you’re a small and medium-scale business owner, don’t joke with Google My Business. It’s a free and powerful marketing platform created by Google to assist business owners with visibility, online presence and customer engagement.

Below Is My Experience With A Google My Business

I wanted to repair my camera lens and I don’t know anyone that can do it for me. All I did was Google a technician near me and within two seconds, Google brought out a list of Google My Businesses. 

I selected the one I wanted and I called the guy. To cut a long story short, he repaired the lens. The technician received a big 5-star review because he did an excellent job for me.

You noticed what happened. I had a problem and the first place I went to was Google for a solution. Platforms like Facebook, Instagram etc are great too but they cannot be compared to Google in terms of search and offering solutions to problems.  

Why Google My Business is important for small business growth  

It’s Free of charge.

Google by Business is a free platform created by Google to assist business owners. You don’t need to pay a dime to have a Google My Business account. You can sign up for an account today.

Google My Business ranks higher than other platforms

Google ranks higher than other platforms like Instagram, Facebook, Twitter, TikTok etc. If you search for businesses online, Google My Business will appear first before other business listing platforms.

It enhances online visibility

Google My Business enhances business online visibility. This is crucial for a small business as it provides accurate and updated information on Google Search and Google Maps.

It provides accurate information

Google My Business provides essential business information like business working hours, contact phone numbers, addresses, services products and reviews. These entire sums together are important to customers. 

Customers who are interested in your products and services can easily contact us or visit your office just the way I visited the technician.

Good For Local SEO – Search Engine Optimization

Google My Business is a core local search engine optimization strategy. When a business is well optimized, it will rank high on Google search and this will help it to appear first when a customer is looking for his products and services.  

Cost-effective marketing

Google My Business is a free platform provided by Google. Small business owners can leverage this platform to market their products and services without spending money on marketing.

Visual showcase

 Google My Business allows businesses to upload videos and photos of their products and services. This is essential to potential customers as they will get a glimpse of what the products and services look like.

What are you waiting for, go and create your account today.

If you’re having issues regarding Google My Business, let us know in the comment section.

Let us know in the comment section if you find this article helpful.

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