4 Facebook Sales & Marketing Strategies for Nigerians (Examples)

This article covers 4 Facebook sales and marketing strategies for Nigerians with examples. Unarguably, Facebook is the most visited social media website. According to statistics, Facebook has over 2 billion active users. These active users spend quality time every day interacting with their friends and family. 

There are over 40 million active Nigerian Facebook users. If you are a business owner, consider selling on Facebook. According to my friend Victor Ibiam, Nigerians are special people with trust issues. It isn’t easy to sell to an average Nigerian. The reason is because everyone is a suspect. These points below will guide you on how to 10x your sales on Facebook. 

Educate Your Facebook Audience 

The easiest way to convince and sell to Nigerians is to educate them about your products and services. When you educate customers about your product and services, they see you as an authority in that field. If you ask them to pay, they will pay because they feel you know better. 

How To Educate Your Facebook Audience

You can educate your audience (potential customers/customers) by teaching them how your products and services work or how to use and maintain the product and services. You can also educate your audience by practically using the product and services. Post tutorial videos of your products and services. 

Example 

A travel agency that specializes in visa processes can educate the audience on different countries’ visa requirements. How to avoid visa application disapproval. What to do to increase your chances of getting a visa approved. 

If you sell produce, for instance, electronic appliances, you can teach your audience how to use the product. How to maintain the product. Different things you can use the products to do. 

These and more will make your audience (potential customers) feel you are knowledgeable about the products and services you are selling. When you tell them to buy it will be easy for them to bring out their money to pay for the product and services. 

Entertain Your Facebook Audience 

You can entertain your audience by sharing behind-the-scenes footage and funny videos related to your industry. You can also share memes that can relate to your audience. 

Engage Your Facebook Audience

Engaging your audience will make them feel you care and support them. You can engage your audience by responding to their messages and comments. When a follower drops a comment or review either positive or negative, reply to the comment.

Audiences can be engaged through polls and surveys, quizzes and trivia. For example, you can ask your audience questions like Beach vacation or Theme pack vacation. The audience will use the polls to answer the question. 

You can also ask industry-related questions for example, when did Air Peace start flight operations in Nigeria? You can decide to reward the people with the correct answer. 

Encourage Your Audience 

You can encourage your audience by sharing their content that is related to your products or services. The content can be photos, videos, reviews/testimonials. Some customers will be excited that you shared their content. 

On the other hand, others will know that there are people that are using your products and services. They get to see other’s opinions about your products. Don’t forget to give the customer credit for the content.

After implementing the strategies above, monitor your performance to see what is working and what is not working. Remember, consistency is the key to building loyal customers.